Conversion is the raison d’etre of a business. No matter what kind of products or services you have, without conversion you don\u2019t have any clients and without clients, you don\u2019t have any business. And how do you ensure conversion? Although there are a lot of marketing strategies which can be employed to increase conversion, one of the best ways to optimize conversion is through landing pages.<\/p>\n
A fundamental part of an effective marketing strategy, landing pages are standalone web page designed for a single focused objective. Strategically designed landing pages can do wonders for your business. But if you thought randomly putting images with a call to action would help you find visitors, you couldn\u2019t be more mistaken. And now if you are suffering from super high bounce rate and wasting money on unsuccessful PPC campaigns, fret not, this post is just what the doctor prescribed for all your landing page woes. Read on to know some of the best and easy to implement landing page optimization tips.<\/p>\n
Say no to clutter<\/b><\/p>\n
The landing page needs to be simple with few distractions from the \u2018call to action\u2019. The clutter can be anything from too many images too, too much text, multiple boxes, and widgets. Ensure that you don\u2019t overload the landing page with information. It is also good to not give too many choices to your visitors with too many \u2018call to action buttons\u2019 as too many choices may confuse and overwhelm the visitors.<\/p>\n
8 second rule<\/b><\/p>\n
Remember that you have only eight seconds to convince your visitor to stay on your page. How can you ensure that your visitors stick? Have a fast load time with a simple navigation and clear and elegant design.<\/p>\n
Keep the navigation easy<\/b><\/p>\n
One of the main reasons why people leave is because of too much information on the landing page and because the visitor is not clear on what is he expected to do. Keep the navigation clear. Don\u2019t have too many links and make it easy for your visitors.<\/p>\n
Images<\/b><\/p>\n
Pictures are worth a thousand words and if used judiciously, can do wonders for your campaigns. Use it wisely, plant visual cues and ensure that your landing page theme and the images that you use are complementing each other.<\/p>\n
Use the whitespace <\/b><\/p>\n